What is Digital Marketing?

What is Digital Marketing? 

Digital marketing is promoting or creating brand awareness using the Internet.

Digital Marketing Mediums

1. Websites 
2. Search Engines 
3. Social Media 
4. Mobile Apps 
5. Email 
6. Inbound

Traditional Vs. Digital

Factor              Traditional                    Digital

Reach              Limited to Area             Global

Targeting         Not Specific                Very Specific

Price                Very Expensive            Not Expensive

ROI                  Not Guaranteed           Guaranteed

Organic Marketing

1. Direct Traffic
2. SEO
3. Social Media
4. Inbound Marketing
5. Email Marketing

Paid Marketing

1. Pay Per Click
2. Display Ads
3. Video Ads
4. Social Media
5. Email Marketing

Mobile Marketing

1. Mobile Apps
2. Ads in

Reporting

1. ORM
2. Analytics

See Video